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Virgin VOD gains sci-fi shows, loses content head

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Science Fiction continues to be a big seller for video-on-demand, no doubt spurred on by early-adopting geeks, and Virgin Media has just announced its acquisitions of 275 hours of (archive) sci-fi and supernatural content for its VOD service. Cult programming does tend to punch above its weight in an on-demand world, where passion for particular programme brands wins out where on a traditional channel scheduling might get people to watch a wider range of shows, though often ones which they aren't as interested in. Broadcast reports.

In another piece of news, reported on New Media Age, Malcolm Wall, CEO of Content for Virgin Media is set to leave the company in April, in a move that renews speculation that Virgin will sell off its content arm, Virgin Media Television, to retrench as a platform provider. This probably isn't great news for digital, as Virgin has been pretty forward-thinking in its strategy, and, despite a few hiccups (not least the temporary loss of Sky One), has stuck in the business fairly well.